If you have a kid or participate in some form of athletics or exercise, you know that there are times when expertise beyond your own is required. Whether the sport is football, cycling, baseball or watersports, when you need equipment or gear, you need the knowhow that can come only from a quality sporting goods store. Parsippany is lucky to have a good selection of businesses in this arena. 

This week, Parsippany Patch wants to know: What is your favorite area sporting-goods business?

Here's how you can help crown the township's favorite:

• Make your selection.
• Illuminate your thinking in the comments.
• Boost your fave's chances by posting a review on the business' directory listing.
• Tell the company that you gave it your vote for the Parsippany Patch Readers' Choice.

This week's contestants:

• Modell's Sporting Goods
• Cycle Craft
• Leslie's Swimming Pool Supplies
• Kent International Bicycles
• Alternative Custom Cycles
• Pelican Sport Center

Voting in the poll below is open until Friday, April 13, at 9 a.m. We will announce the winner Friday afternoon.

So, vote for your favorite sporting goods business! And tell your friends to particpate.

The winner will be selected on a point system based on poll votes and directory ratings. If there is a tie, a winner will be determined by the amount of positive comments posted on this article and positive reviews received on its directory listing. For full contest rules, click on the PDF attached to this article.