Business & Tech

Applebee's Launches New Look, 'Hometown' Theme

Parsippany branch of the national chain focuses on the neighborhood.

The at 1057 Route 46 East is a restaurant transformed. 

Step inside this Parsippany restaurant and you’ll spot the change immediately: Huge floor-to-ceiling photo collages featuring local high school students and other community notables are the centerpiece of a fully remodeled interior.

“Applebee’s is an important part of the Parsippany neighborhood and our colorful new photo murals reflect that,” said General Manager John Antosiewicz. 

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In keeping with Applebee’s “hometown” theme, the stars of the full-color wall art are students from neighboring high schools, including the township's and high schools, Summit's Oratory Prep, Whippany Park High School and Mountain Lakes High. There are also photos of community sites, township officials, area organizations such as Cub Scouts and local residents.

Applebee’s guests will also notice something that should delight Par-Troy sports fans: The restaurant’s interior has been populated with more HD flat screen televisions.  Still, restaurant management said the focal points of the remodel are the colorful murals that entice diners to get up from their seats in search of photos of family and friends.

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“Community connections are an important part of what we’re all about,” said Antosiewicz. “We help support our neighbors through fundraisers and sponsorships that benefit our schools, local organizations and neighbors in need.  So, when giving the Parsippany Applebee’s a fresh look, we wanted to reinforce our genuine feeling for the community. 

"Our new photo murals are the perfect way to salute our neighbors.”

The Parsippany Applebee’s is operated by Doherty Enterprises Inc.


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